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John Stiernberg
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Obituary for John Stiernberg

John Stiernberg, 66, President and Founder of Stiernberg Consulting,
passed away November 11, 2017, after a months-long battle with cancer.

A Chicago area native, John was deeply committed to his college sweetheart
and wife of 45 years, the former Jeanne Broughton. Together they founded
Stiernberg Consulting in 1993, a seminal business development
consultancy within the music, audio-video, and entertainment technology
industry. Despite his influential role as a guiding force behind many of the
industry’s success stories, John maintained an intentionally understated,
behind the scenes profile to keep the spotlight on his clients.

An accomplished bluegrass and gospel musician, John was an ardent music
lover and aficionado, with an encyclopedic knowledge that spanned multiple
genres and eras. He embraced technology with equal fervor, cultivating a
keen insight and understanding of consumer and professional technologies.
But it was John’s business acumen that informed his work, guiding the CEOs
and business trajectories of the industry’s dominant players and rising stars.

A fervent supporter of music and technology education, John was active in
numerous trade organizations including NAMM, InfoComm, NSCA, and
CEDIA. A dynamic keynote speaker, he was a frequent contributor to
industry publications, creating hundreds of white papers and reports, and
authoring the acclaimed music industry guidebook, "Succeeding in Music:
Business Chops for Performers and Songwriters."

John is survived by his wife Jeanne; his mother, Myra Stiernberg, of
Tillamook, OR; brother Donald Stiernberg and sister-in-law Ilene Stiernberg
of Skokie, IL; niece Bonnie Stiernberg of Brooklyn, NY; nephew Charlie
Stiernberg of Chicago, IL; and brother-in-law Matthew Broughton of Ripon, WI.

In lieu of flowers, the family has suggested a donation to one of many
charitable causes John was committed to, including the NAMM Foundation,
as well as Bay City United Methodist Church, Bay City, OR.

Memorial services are pending.


To send flowers or a remembrance gift to the family of John Stiernberg, please visit our Tribute Store.


Memorial Contribution

Bay City United Methodist Church

5695 D. St. Bay City, OR 97107

NAMM Foundation

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